Our team works with companies to contribute towards an understanding of the way in which the multisensory experiences of people influence what they choose to eat and drink, and which products to buy. Distinct from commercial neuromarketing, we hope to improve people’s conscious experiences and, as such, the quality of the choices they make.
BRAND sense agency – Led by sensory branding expert Simon Harrop, this agency delivers multisensory strategies for many leading brands. Collaboration with RTS would involve the establishment of a code of practice and an area for the knowledge transfer of the emerging field of multisensory branding and marketing, through the formation of the Sensory Branding Institute. The SBI would provide industry, academics and the public opportunities for unbiased discussions on ethical, economic, technological and scientific aspects of the perception of products.