Fifth Sense Launch Event – What Does Your Sense of Smell Mean to You?

Date: Saturday 15 March 2014 1:00 pm - 6:00 pm
Venue: Senate House, Senate House, WC1E 7HU
See all events at: Senate House

Location: Macmillan Hall, Senate House

Next time you tuck into a fragrant curry, sip a cup of coffee or glass of your favourite wine, or inhale a seductive perfume, consider the many amongst us who have lost their sense of smell and taste to disorders such as anosmia, the loss of the sense of smell.

Millions of people suffer from smell and taste-related disorders. These can be brought on by head injury, illness, age and medical treatments such as chemotherapy. Yet the conditions are little understood and often dismissed by the scientific research and medical communities.

Run in collaboration with the charity Fifth Sense (, the
first charity to provide current, comprehensive information and advice about
smell and taste-related disorders, this event is designed to educate society about
the critical role that the sense of smell plays in our lives.

Please join us and Fifth Sense founder Duncan Boak as the charity is launched with an afternoon of short talks and interactive demonstrations focusing on the importance of the sense of smell (and taste), the consequences that smell and taste disorders have on sufferers, and a look at how we have reached a point where the sense of smell is so undervalued.

Experts, including urban sociologist Alex Rhys-Taylor and Mr Carl Philpott, Director of the Smell and Taste Clinic at James Paget Hospital, will explore the influence these senses have and discuss developments and achievements in treating these disorders – as well as the challenges to treatment and funding that inspired the founding of Fifth Sense in the first place.

Fifth Sense members will describe first-hand the impact of smell and taste disorders on their own lives, and the afternoon will culminate in a wine tasting session (led by wine journalist Maggie Rosen) that will focus on texture and other elements that can be perceived even if flavour cannot.

Attendance at this event is limited and on a strictly first-come, first-served basis by registering your details. Please fill in the booking form, ensuring that you indicate your name, affiliation, how you came to hear of this event, and your research interest in this topic. Please note that the booking form is password protected, so please contact for this information and for any queries relating to this event. The booking form will be available from the 4th to the 10th of March.

Fifth Sense Launch programme.